This might come off as more of a gripe than anything else, but I believe it needs to be said, so advertisers out there, listen up. Making television commercials louder than the program’s volume level is not a good strategy. Yes, my attention is temporarily drawn to said commercial, sure, but only long enough for me to hit mute. So, while Mr. or Ms. Advertiser thinks that we’re going to be paying so much more attention to their ad because the volume is louder, what ends up happening is that we (yes, I’m including you all in this too) mute the commercial or semi-frantically hit the volume down button ten thousand times–blocking out its attempts to ensnare us with its attempts at persuasion. Advertisers not only fail their primary task (to get me to watch their advertisement), but they tick off their audience at the same time. Again, not a good strategy.
If you’re interested, here’s a video about why commercials sound like that: