Comments on: the “be stupid” ad campaign by diesel http://harlotofthearts.org/blog/2010/02/22/1470/ Sat, 31 Dec 2011 22:58:31 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kaitlin http://harlotofthearts.org/blog/2010/02/22/1470/comment-page-1/#comment-13105 Kaitlin Sun, 26 Sep 2010 21:50:48 +0000 http://harlotofthearts.org/blog/?p=1470#comment-13105 Kel, Have you seen this ad? <object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Y4h8uOUConE?fs=1&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Y4h8uOUConE?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object> Kel,

Have you seen this ad?

]]> By: Erin http://harlotofthearts.org/blog/2010/02/22/1470/comment-page-1/#comment-8129 Erin Sun, 28 Mar 2010 19:18:57 +0000 http://harlotofthearts.org/blog/?p=1470#comment-8129 I absolutely agree with you about this ad! I don't think enough can be said about the way we are led into believing that "stupid" is an emblem of counter-culture. The opposite is true! Those who have made history are smart, aware, and willing to stand up for what they believe in. Can you call taking risks or standing up to oppression stupid? If you can't understand, then how can you act? It was, and is, the culture of stagnation and stupidity that abounds in societies like ours that represses great thinkers like Darwin, the Wright Brothers, and the like.... but their intelligence is underplayed for their "guts." A Diesel Ad exploiting a false sense of rebelliousness to sell jeans... to me this is obviously not a consciously sinister ad, but it IS an expression of the greater problems we face as an under-educated and consumption-obsessed nation. I absolutely agree with you about this ad!
I don’t think enough can be said about the way we are led into believing that “stupid” is an emblem of counter-culture. The opposite is true! Those who have made history are smart, aware, and willing to stand up for what they believe in. Can you call taking risks or standing up to oppression stupid? If you can’t understand, then how can you act?
It was, and is, the culture of stagnation and stupidity that abounds in societies like ours that represses great thinkers like Darwin, the Wright Brothers, and the like…. but their intelligence is underplayed for their “guts.”
A Diesel Ad exploiting a false sense of rebelliousness to sell jeans… to me this is obviously not a consciously sinister ad, but it IS an expression of the greater problems we face as an under-educated and consumption-obsessed nation.

]]> By: stupid creates http://harlotofthearts.org/blog/2010/02/22/1470/comment-page-1/#comment-7946 stupid creates Wed, 17 Mar 2010 04:13:07 +0000 http://harlotofthearts.org/blog/?p=1470#comment-7946 I think you're reading into these ads way too intensely. There is actually a lot of truth in most of these ads. People have long been ridiculed for their "stupid" thoughts. For example, Christopher Columbus, Charles Darwin, and the Wright brothers were all initially ridiculed for their "stupid" ideas or theories. What this ad is trying to say is be true to yourself, have fun, and don't be afraid to pursue or believe something in fear of being ridiculed by society. They are also just really interesting images and provoke the viewer to evaluate the norms of social interaction. I know as a design student some of my best projects have derived from a "stupid" thought. Maybe you should take some advice from this campaign and loosen up, "be stupid." "Smart Critiques, Stupid Creates." I think you’re reading into these ads way too intensely. There is actually a lot of truth in most of these ads. People have long been ridiculed for their “stupid” thoughts. For example, Christopher Columbus, Charles Darwin, and the Wright brothers were all initially ridiculed for their “stupid” ideas or theories. What this ad is trying to say is be true to yourself, have fun, and don’t be afraid to pursue or believe something in fear of being ridiculed by society. They are also just really interesting images and provoke the viewer to evaluate the norms of social interaction. I know as a design student some of my best projects have derived from a “stupid” thought. Maybe you should take some advice from this campaign and loosen up, “be stupid.” “Smart Critiques, Stupid Creates.”

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