Aesthetic Experience: Affect

How can your audience experience your story affectively?

A focus on affect places emphasis on bodily and sensory experience. While developing your story, pay close attention to ways your audience can experience ways of knowing that include perception, sensation, emotion, and feeling. Emotive experience can engage your audience on a deep and sometimes even unconscious level.

The hugely popular National Public Radio podcast Serial by Sarah Koenig used multiple media to both involve and make an impact on her listening audience. Koenig enhanced her storytelling with a website which served as an archive for listeners of the podcast to dig deeper into the artifacts and primary documents that were referenced in each podcast, such as hand-written notes, photographs, legal documents, hand-drawn maps, and cell phone call logs.

Screenshot from Serial Episode 1. December 14, 2015.