One of our beloved editors, Kaitlin, has helped open my eyes to how typefaces gives us signals and shown me the beauty (and rhetorical effectiveness) of kinetic typography. Thanks, Kaitlin, for reminding me that the most persuasive rhetoric is that which hides itself, most often through normalization.
To repay the favor I’m posting this exquisite video by a group of students at Brigham Young University promoting the 5th annual Typophile Film Fest:
Typophile Film Festival 5 Opening Titles from Brent Barson on Vimeo.
Aw. *blush*