Queer the Tech: Genderfucking and Anti-Consumer Activism in Social Media

Authors

  • Matthew A. Vetter Ohio University

Keywords:

queer theory, heteronormativity, consumerism, gender, queer, genderfucking, social media, pinterest, activism, rhetoric

Abstract

A companion text to a piece of online activist rhetoric, this essay attempts to explain how social media networks and other digital interfaces intercede and influence users' constructions of gender and consumer identity. Gaining awareness of the influence networks have over our lives, should empower users to appropriate and subvert those networks for alterior agendas. This essay, and the activism it introduces, demonstrates an appropriation of Pinterest, a "pinboard-style" social media network, for the purposes of suberting and exposing its typical hetero-normatie and pro-consumer practices.

 

 

 

Author Biography

Matthew A. Vetter, Ohio University

Ph.D. Candidate in English at Ohio University

Downloads

Published

2014-04-12

Issue

No. 11 (2014): Digital Activism

Section

Issue #11: Digital Activism

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