Beer, Blogs, and Bitches

Authors

  • Lauren Murray

Keywords:

Beer, Gender, Advertising, Blogging

Abstract

Beer has been branded as a product that is available to men; we see this in popular advertisements online and on television. The heteronormatively-masculine image that is created presents a complicated rhetorical situation for women interested in beer. When searching the online community for female beer bloggers, I came across blogs that seemed to be addressing women who are alienated in the beer community with hyper-feminine rhetoric. This stark contrast to the rhetoric that we typically see in beer advertisements did not appeal to me either.

 

I’ve been referred to as “the girlfriend with great taste in beer†and intercepted surprised looks from bartenders while ordering a heavy stout in a bar. These situations prompted my research on the construction of the “female beer drinker,†and what I found really intrigued me.

Author Biography

Lauren Murray

Lauren Murray is a recent graduate of McDaniel College in Westminster, MD. She now lives in Tulsa, OK and works with Reading Partners. She's a foodie, a runner, and a beer enthusiast.

Downloads

Published

2014-10-13

Issue

No. 12 (2014)

Section

Issue #12

License

Creators who publish with this journal agree to the following terms:
  1. Creators retain copyright, grant Harlot right of first publication, and simultaneously license the work under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Creators are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the Harlot's published version of the work with an acknowledgment of its initial publication in this publication.
  3. Creators who wish to select a different Creative Commons license or place their work in the public domain should inform the Editors in the "Comment for the Editor" section during the submission stage. Likewise, creators who prefer traditional copyright should also inform the Editors.