From Product Reviews to Political Commentary: Performances in Amazon.com Reviews
Keywords:Amazon, Product Reviews, Wendy Davis, Mitt Romney, Binders, Mizuno, Running Shoes, Womenâ€™s Rights, Activism, Social Media, Performance
NOTE: We would like the abstract to mimic the conventions of an Amazon.com review, which includes both the language and the visual presentation.Â Please see the abstract on page 1 of our manuscript.
Do you want products or politics? Or BOTH?!
By LoveHelm on March 15, 2015
If youâ€™ve been searching for an article that combines rhetoric, politics, and shoppingâ€¦ this is it!Â The authors address the rhetorical and political nature of Amazon.com product reviews.Â More specifically, they focus on Amazon reviews circulating shortly after Mitt Romney talked about his â€œbinders full of womenâ€ during the 2012 Presidential Campaign (who says that?!), and reviews written after Texas State Senator Wendy Davis filibustered for 11-hours in her sassy pink Mizuno running shoes in summer 2013 (I seriously want those shoes!).Â The authors argue that we need to look for argumentation in unlikely spacesâ€”like Amazon.com.Â I mean, I buy all kinds of stuff on Amazon, but I donâ€™t get all political while I am thereâ€¦.but apparently some people do.Â Weird, right?Â But for reals: the authors include examples of Amazon reviews that while pretty hilarious, actually deal with serious political issues.Â As always, battery life could be better, but still worth checking out.
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