It’s 2010 and You’re Fat.

Well, that’s what you’d think by watching anything on TV lately. If there’s remotely any down time then Jillian what’s-her-face or P90X is telling you how to get in shape. I understand that some people make resolutions (I’ve never really taken that kind of thing too seriously) and I also understand that losing weight is one of those top resolutions. So, naturally comes the barrage of work-out commercials in the beginning year. Strike while the iron’s hot!

Let’s have a bit of fun breaking some down, eh?

(Disclaimer: I am all for being fit and healthy. I just think most exercise commercials are cheesy as all get out. So, yes, look out for your nutrition and exercise regime, but have some fun with these commercial critiques too.)

(By the way, I tried looking for some youtube videos of these commercials and the first ones I got were all for funny exercise commercials. I suppose our ideal workout is to laugh our butts off.)


Sooo, yeah. The photos are fantastic, aren’t they? But, uh, none of those people looked particularly bad to start off with, do they? Just average sized people who consequently get crazy ripped by using this system. So, I guess you know who their audience is, eh? Perhaps, average sized people who fantasize about being crazy ripped? The thing that always makes me chuckle at P90X is how they glance over their Nutrition Plan. They have one and it comes with the DVDs, but they always stress the workout, which is kinda funny, because no matter how much muscle someone builds up, if they’re eating in a particularly bad way, then there will always be fat over top that muscle. So, the nutrition aspect is important, but apparently not important enough to point that out.

Jillian Michaels

I couldn’t find a video for this, so you’ll have to trust me on this one. From what I’ve seen, she’s marketing the “Jillian Michaels QuickStart and Detox & Cleanse Combo™” right now. In this commercial, Ms. Michaels stands next to a picture of her product and assures us that this product will give us a great start to our diet. It’s absolutely, positively dependent on credibility. We should listen to Jillian Michaels, because she’s that lady who helps people lose weight on The Biggest Loser. She is a professional trainer, but by using the product she won’t personally yell at you. Hooray.

Wii Fit

Oh yes. I’m including this game, because it’s taking advantage of this time of year just like everybody else. I actually like this for its “get off your butt while playing a video game” quality and their marketing strategy? Fun. Everyone looks so happy! And it’s a family thing! Dutch Angles! Whoo!

Your Shape featuring Jenny McCarthy

My guess for picking her specifically is because there are still men out there who fantasize about Jenny McCarthy circa Singled Out era. She might also be that representative Mom figure to reach the women folk. I know that it’s been nice to see her mature just a little bit in the recent years as she focused more on the well being of her child and less on, you know, fart jokes.

Total Gym

Chuck Norris. Need I say more? (When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris.)

Alright, I can’t think of any more, but I know they’re out there. Plus, there’s a load of diets and diet machinery being advertised as well. ‘Tis the season. Hmm, I wonder. Are any of these decidedly better than others? For me, I’d probably be most persuaded by Wii Fit. Why not? It’s a game, right? 😉

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