Alas, I have not read this article, but when I get through my 26-book reading list, I will. In the meantime, perhaps you could read “Playing Hard to Get: Using Scarcity to Influence Behavior” by UX Magazine and let me know whether it’s worth the time or not. Anything particularly eye-brow raising? Unfortunately, I haven’t the time to read miscellaneous interesting things just to read right now, but I’d love to know if this is worth carving out some time for.