How to Target Your Audience Part 2

Ever lost your camera? Didn’t know how to get it back? Well, please do check out “How To Get Your Camera Back When You Lose It.” You’ll enjoy it.

Counter-Persuasion

So, I like ProfHacker. For realsies, it’s one of the few blogs where I read 75% of the posts (it used to be a lot more before they changed their rss feed to only preview the articles). Part of what I like about that blog is that they deal with what I’m going to call, right here, right now, without knowing if there is actually a term out there: counter-persuasion.

It’s like this: our things (supposedly, at least) are made to engage us, but when these things are too engaging we can suffer from the consequences of being distracted from the things we’re supposed to be accomplishing. When I avoid writing because I’m on facebook, it’s because, well, facebook is just so engaging. Or email. Or tv. Or whatever. So, ProfHacker posts such articles as “6 Ways to Avoid Letting Your Computer Distract You.” This article is specifically reporting on programs which aim to reduce or eliminate the technological things that lure you into using them: email, internet, social networking sites, etc. The distracting devices/services/sites cannot persuade you into interacting with them because of these programs which eliminate the distraction altogether. You know where I’m going with this. That’s right, say it with me now: counter-persuasion.

These programs are made specifically to counter act the persuasive temptations that exist with current technology. If you could see the image in my head when I think about this, it looks something like this:

Original photo via Bruce Turner, flickr

But, I digress.

More or less, I like the cyclical idea here that the software itself is persuasive because it’s reducing the temptations and persuasiveness of other softwares; that the use of counter-persuasion is persuasive itself. It’s a bit convoluted, I grant you, but cool nonetheless.

Synthetic Identity

If your friend, co-worker, family member conveniently leaves their facebook open, resist the temptation to mess with said friend, co-worker, or family member by posting odd/offensive/misrepresenting posts or blocking them out of their account. According to Time, a mother was fined for getting into her son’s account and then blocking him out of it. Of course, as with most things, there seems to be more to their relationship than just this instance as the mother “is also no longer allowed to see her son, who has lived with his grandmother for the past five years.”

By this point, you probably understand that I find facebook utterly fascinating. In this instance, she was charged with harassment, but why not fraud? Or defamation of character?

Just to get this part out of the way, I do not believe that having this woman convicted will mean that parents everywhere will have no supervision over their child’s internet activities. This particular case seemed to have a particularly high level of what was determined to be harassment. The actions appeared to be severe and, therefore, the punishment matched. Forbidding a child to use or post certain things in his or her facebook would not be the same thing.

But on to my thought. Wouldn’t inhabiting someone’s profile and misrepresenting them be fraud more than harassment, because your profile is like a synthetic being? There is this thing out there that stands in for you–it tells everyone who you are and connects you to the people you know, but in Invasion of the Body Snatchers style, it can be jacked and then suddenly, it does not represent you. It does not communicate what you want it to and you have no control over that. Perhaps the charge should be identity theft?

Of course, yes, in this case, it was harassment, but I certainly see the case for identity theft, but, perhaps, this is just semantics?

Tweeting into the Echo-Chamber (Or, The Oily Bird Gets the Worm… to Un-Apologize)

(Audio courtesy of Deadwood.)

I’ve long been fascinated by the art of the apology, or in some instances, the spectacular lack thereof. Case in point: a couple of weeks ago, Texas Republican Congressperson Joe Barton notably apologized to the corporate heads of BP in the wake of White House pressure to secure from the company a $20 billion payback fund. Soon thereafter, he retracted that apology… then later retracted his retraction… and then I got bored following the story, so who even knows the apology’s status as of this writing? The  malum discordiae for such tone-deaf flip floppery? According to Steven Andrew’s Examiner article “How to Use Twitter to Make Friends and Influence People,” it had an awful lot to do with Twitter*:

Literally before the GOP leadership and the conservative media fully realized what Barton had said, much less had time to think about the consequences, Barton’s comments and the GOBP idea had already ripped through twitter like wildfire and the narrative was set. The Republican establishment, their clumsy Fox News and talk radio dinosaurs rendered useless, panicked and ran for the exits.

Now that the traditional rightwing echo chamber has been knocked back on its heels by this unanticipated blast of disruptive feedback, it’ll be interesting to see how the “tweet factor” is accounted for in the future… And if Barton will eventually retract the retraction of the retraction.

* And maybe a little of this, too.

I Like To Play!

via facebook. Thanks Chris!

Proving You’re Human

Are you human? from GDFB.tv on Vimeo.

Captcha is a necessary evil. It takes up time and makes users go through more steps than they’d necessarily want to in order to do whatever it is that they want to do: post a comment, sign up for a service, etc. Without it, though, one’s site can fill up with all kinds of spammers. What makes this project so interesting is the application of proving one’s humanness in the physical world. What does that communication of something purely technological into a physical presence convey to passers-by? Do they get it? How do you prove that you’re human in this situation? There is no input field. I would love to see someone interact with this. Maybe they could break it apart to form a real word or copy the captcha below it. Well, something more interesting and creative than that would be better, but I think the captchas are just begging to be played with.

via F.A.T.

WB rips anti-piracy tech

Since we talk about remix culture so much on this blog, I felt the need to point out Gizmodo’s article, “IRONY: Warner Bros. Sued for Pirating Anti-Pirating Technology.” Really.

I think this is the stuff that would make Brett Gaylor, the director of RiP: A Remix Manifesto, giddy in its hilarity. I think we all can appreciate the irony, though.

Hunting, Tracking, or just Locating Family

Verizon’s Family Locater is the latest surveillance technology allowing parents (anyone really, but family is the audience being targeted ) to locate their of children through their phone’s GPS device. The commercial shows how happy a parent is to know her child’s location. So parencentric. The commercial forgets kids and assumes that kids are arhetorical and won’t use manipulate this device more successfully than that old school technology—trust.

At any rate, I figure this new technology offers some rhetorical lessons for kids to learn. For instance a kid might practice pareuresis as a way to avoid surveillance—“Sorry, Dad. I was in a rush to get to school and left it at Katie’s house. I didn’t want to miss the physics lecture .“ Nice work here “physics lecture” or school as a primary excuse is a good rhetorical move for “forgetting.”

I can even imagine kids being rhetorical about stashing the phone some place where it looks good and responsible while they make there way to the well, the quarry, or the R rated movie for some real fun. At least that’s what I’d do.

Of course parents will make there own rhetorical maneuvers in response. Maybe a parent would try perclusio—“If you forget your phone again, you’ll be grounded. Then I’ll know where you are.” Or the parent might practice adhortatio—“You need to carry your phone because I love you—carry it because you love me.” In other words, encourage the child (audience) to practice good Locater decorum through threat or guilt.

At any rate, I am going to treat this blog like a public service announcement for parents. Can anybody think of any other ways kids can be rhetorical in their phone use to avoid being tracked…hunted—I mean located? Please make an offerring in comments.

The Canary in the Coal Mine?

A story that broke last week, from Inside Higher Ed:

SMU Suspends Its University Press

Southern Methodist University is suspending the operations of its university press — a move that has angered faculty members and other supporters of the institution’s publishing arm.

The current economic downturn has forced many presses to economize by trimming staff and titles, and those at Louisiana State University and Utah State University were at risk of being closed last year, but both survived. Part of the reason for anger at SMU is that advocates for the press said they never had a chance to propose alternative cuts or to defend the necessity of a university press.

The article goes on to explain the various political and economic factors caught up in this decision, but the thing that caught me about this  was the surprise factor: little warning, no input from faculty. Imagine all of the potential authors caught up in this melee, thinking that they might have been well on their way to press, only to find the rug yanked out from under them (and if some of those writers happen to be pursuing tenure, well, good luck to them).

Given news like this (and so far, this strikes me as the most dramatic example, but university presses are in a bind across the nation), projects like Harlot become all-the-more important in our related fields (rhetoric, composition, communication, digital media studies). Not only do they help give academics new venues in which to publish, collectively such offerings will likely lead to a tipping point in the not-too-distant future where the academic publishing ecology will shift in their direction.  With the SMU Press case, we may be witnessing higher ed’s realization that the university press model of scholarship is no longer tenable; while this is perhaps ultimately in the best interest of the field, no one said it wouldn’t be painful.

Question (FB & Commonplaces)

Has anyone written about Facebook working as modern day commonplaces?

I mean, wikipedia suggests that “[s]ome modern writers see blogs as an analogy to commonplace books,” but I see Facebook posts has a much more similar connection. Considering that blogs are there to produce content more than just post it, then I’d say that blogs are closer journaling and facebook, which many of us use to post various articles, music, pictures, etc, could tie in with commonplacing.

I’m just wondering if anyone else has had any insights into this?