Forcebook, the Jedi, and May the #kairos be with you



If you don’t not think too deeply about being unshallow, it’ opaquely clear. And as long as you follow Jedi recommendations to “Feel. Don’t think,” you won’t force this idea beyond transparency: Star Wars’ Force is a form of social media.

Here are a few reasons to imagine the Force as Forcebook.forcebook

  1. The Force is made up of midichlorians, which are basically Wi-Fi connections. The more midichlorians you have, the more bars or the better access you have to feel the Force.
  2. The Force has a search engine. You just have to tap into the midichlorians and “search your feelings.”
  3. The Force is a network of information.
  4. The Force can allow you to predict the future. It’s sort of tells you if clickbait or triggers are working through midichlorian analytics.

And I like imagining the Force as social media. Using the Force as a trope helps me appreciate the cool of digital social media. It helps me see some of the ways the Force really sucks.

  1. Yoda the Hutt
    To use the Force, ya gotta be part of an elite club.  You either have midiclorians or you don’t. Unlike with digital social media, you can’t really join the Jedi club through research and practice unless you’ve got midichlorians. There is NO such thing as Screen Shot 2014-06-30 at 10.50.14 AM
    midichlorian toothpaste for helping strengthen your Force.  Access to digital media is certainly an issue for a lot of people but tapping into the Interweb is much more accessible than being one or talking to one of the, like, thirty Jedi able to use the force and protect the galaxy.
  1. Force Bubble
    The Jedi only use one search engine – the Force.  Jedi Pariser makes a good point about digital media filter bubbles and how search engines are algorhetorical (algorithmic rhetoric) engines mediating the information we see and how users become shielded from alternative perspectives on issues: search engines game the information you see by providing results that reinforce your ideology or way of thinking rather than complicating and questioning it.  Or you may just get results for some businesses and not others – Dark Side/Sith businesses rather than Jedi run establishments. The Force, though, is even worse. It is THE only search engine in the Galaxy. There is no Duck Duck Go or Bing or even Alta Vista, which is Yahoo!. It is as if there is just Google.  There is only one bubble. And Jedi can’t even agree that they are feeling or seeing the same thing. Yoda might see something Obi-Wan doesn’t. And while it could be argued that such differences in Force use offer different or alternative perspectives, the perspectives are based on access to information. In other words, both Yoda and Obi-Wan can’t “read” the same tanner-binks“article” of the Force and compare notes or discuss the situation more completely.  At least, I could say, “Yo,Yoda, Obi-Wan. Check out this article from Harlot about how Jar Jar Binks and Stephanie Tanner are similar. It argues that this might be a reason Jar Jar was so hated by fans.  You know, because we were tired of Full House. Thoughts?”
  1. #kairos
    The Force doesn’t even let users participate very easily in a #kairos economy: that change or the difference between that regular old kairos that the Jedi utilize and what we use in social media. #kairos happens when you are always connected to your midichlorians or are always on the web when you carry your smartphone. It is the omnipresent and omnispace – it’s the always on possibility of being able to have that agency for a propitious moment in a propitious digital space.But propitiousness can’t happen as easily with one network to tap into. The Jedi just don’t have a very good network for #kairos. Jedi Rheingold Screen Shot 2014-06-30 at 10.50.52 AMhelps explains #kairos’ importance: “”In previous eras, it may have been true that ‘it’s not what you know but who you know.’ Today, how you know who you know matters as much as who you know, and one of the most valuable traits a person could have in a twenty-first-century organization is a knack for knowing ‘who knows who knows what’” (From @hrheingold‘s Netsmart 24). And to amend and add to his explanation, there is also a knack for knowing when to know when to know what and where to know where to know what. I hope here and now and know is a where to know what to know when to know what.I just Dr. Seussed or Yoda, did I? At any rate, the flows of information along numerous networks are opportunities for users to create value (informational, social, and emotional) in just right spaces and just right times.  The Force limited these opportunities because of its limitations. Jedi had Forcebook.  They didn’t have Twitter, Reddit, Pinterest, YouTube, or Yahoo! Pipes.

In more, other, and our words, Jedi, it’s time to “Think. Don’t feel.” Forget the Force. May the #kairos be with you.

This is an excerpt from an article I’m writing with @CateBlouke.

Tweet Yourself to a Maven



Just got back from two cool conferences: Rhetoric Society of America Conference and HarlotTweets Twitter HeaderComputers and Writing Conference. Learned a lot about rhetoric and humor from @cateblouke; rhetoric and algorithms from @johnmjones & @jaykirby1; rhetoric and reproduction from @lbdehertogh, @kristinarola, & @maseigel; and learned about Google glass from @Zombieranian  – even got to try them out, which was really cool.

By “cool” I mean the presentations were thoughtful and engaging. In other words, I thought about things I ain’t never thought before. Besides the thoughtful and engaging presentations, another cool of the conferences came from the Twitter backchannels (#RSA14 and #CWCON) for discussin’, commentin’, and quotin’ presentations. In other words, I participated in ways I ain’t never done before because of my meatspace phobia and my lack of short term memory.

Though there was a lotta cool, there was one part of the conferences that was discool, uncool, or non-cool: the Twitter backchannel was rarely incorporated into the meatspace or live discussion following the presentations. Sorta made me feel like my participation was ignored. So I’d like to propose this cool idea for future conferences, though I’m not sure if it is possible or if there is an infrastructure for it:

Social Media mavens for conference presentations

Cool proposal: Social media mavens for conference presentations.

What I mean is, I think it would be cool, in addition to having a presentation chair, to have a social media maven who monitors and participates in the Twitter backchannel of presentations.

Here’s why it’s cool –

  1. Cook meatspace phobias – A maven can help bring the virtual conversations, comments, and questions, which are real conversations, comments,and questions into discussions following presentations for those with meatspace phobias. A Twitter backchannel is inclusive for those, like me, who don’t want to face-to-face and feel Meatspace is stressfulextreme stress (especially f starting conversations or discussions) when participating in discussions following presentations. The Twitter backchannel provides access to discussion for those with such fears.
  2. Honor the social media skill set – Having a social media maven monitor the Twitter backchannel will honor social media expertise – of collecting, reading, and synthesizing ideas quickly and getting a bead, a feel, the gist of backchannel questions and comments. A maven will even be able to add this to his/her CV.
  3. Include the online audience – A maven would ensure that ideas are “voiced” from audiences attending the conference online who are following social media conversations, comments, and questions through a Twitter backchannel.
  4. Remember in the moment ­– A maven is mnemonic. A Twitter backchannel is a @twitter allows presenters to record and share a thought before forgetting the thought they thinked at the time they thinked it.pretty public recording device that helps us remember the fleeting nature of oral presentations. And a lotta times, it seems like the last presenter’s work is discussed the most because it’s remembered. During an oral presentation, an audience may forget what was said (even in the most engaging presentations) when it was said and the context of what was said when. Backchanneling lets an audience converse, comment, and question a presentation in the moment. It allows presenters to record and share a thought before forgetting the thought they thinked at the time they thinked it.
  5. Take the pressure off chairs and presenters – A maven could take the pressure off of chairs and presenters to monitor the backchannel. During a presentation, the chair and other members of panels are understandably preoccupied with their performances. They may not have time or the skill set to respond to the Twitter backchannel. Though it can be done as @jennykorn showed in her savvy inclusion of Twitter backchannel conversations, comments, and questions, I know, however, this is really tough to do and I ain’t got the ability cuz I tried when I presented and #failed.
  6. Remove the #awkward – A maven could open up dialogue and crack the conversational seal that happens following presentations during the 15 minutes of discussion. You know, that awkward pause that occurs when a chair asks, “Are there any questions?” At this point, I usually look at my phone or laptop because I feel like I’m gonna be called since the presentation format is so lecture, school like. Conversely, when I present as a chair and ask that klutzy question, it feels like an awkward forever. If there isn’t a discussion because the room is full of meatspace phones like me or there is a looooong moment before questions, I feel sorta sad. The performance becomes out of sync, and I get the feeling my ideas weren’t really worth anything. All the time I spent on my presentation was wasted.  Feedback is love even if it’s critical. Seriously.

“Social Media Maven” may not be the coolest word for the addition I am proposing to presentation formats, but the idea has some cool, right?

Blackfish and environmental rhetoric… and some bleakness

Blackfish movie posterI finally watched Blackfish last night. I’d been wanting to for a while, but also avoiding it a bit because I tend to have what some would call extreme emotional responses to animals at risk, in pain, or otherwise affected by environmental degradation. My husband, Chris, recently suggested I find a therapist who specializes in environmental-related angst. (Of course, to me, these responses seem perfectly reasonable; I genuinely do not understand how/why others don’t have the same reaction. But that’s another issue entirely.) Case in point: When I watched the beautiful, devastating trailer for Midway, a documentary about the island where albatrosses breed and suffer the consequences of plastic litter, I cried so hard that Chris thought one of my friends or family members had died. Again, this seems like a perfectly reasonable response; see for yourself:

MIDWAY a Message from the Gyre : a short film by Chris Jordan from Midway on Vimeo.

The Cover movie posterI have a particular weakness for marine mammals and particular issues about animals kept in captivity, so when Blackfish came out, I was pleased but wary. I couldn’t help but think of The Cove, a powerful documentary about dolphin slaughter in Japan–that I can’t watch. I just can’t. More on that later. Thankfully, my husband watched Blackfish without me first and reassured me (and himself, I’m sure) that I could handle it. Since I’m increasingly fascinated with environmental rhetoric, I decided to brave it. I’m glad I did, though my eyes are a bit puffy today.

orca mother and calf

Only two scenes resulted in sobbing; both involved baby orcas being taken from their families — once in a brutal hunt/capture in the Puget Sound in 1970, and once within the SeaWorld organization. In each case, the grief of the orcas was palpable, as was the pain and regret expressed by the people who’d been somehow involved in the experience. Though the pathos of these scenes was intense, the majority of the film focused on more dispassionate first-hand accounts by scientists, experts, and, most often, former SeaWorld trainers. The prioritization of their voices was a smart strategy.

Although the film contains apparent messages about the cruelty of keeping orcas in captivity, it was carefully matter-of-fact in its treatment of the consequences for the whales and the people who worked with them. By prioritizing the perspectives of the trainers, the filmmakers kept the focus on specific, eyewitness accounts of the central plot: the history of orca attacks on trainers and the cover-ups engineered by SeaWorld.

One would think that such an emphasis could contribute to a negative view of “killer whales,” but the affection and sympathy displayed by the trainers worked against that. They clearly understood what marine biologists echoed, which was that the unnatural and inhumane treatment suffered by these creatures over decades can only lead to trauma for everyone involved. And that by hiding and denying the stories of the deaths and injuries of numerous trainers, SeaWorld was knowingly putting its workers in danger.

For me, of course, that’s a secondary concern. But for many audiences, I imagine it worked to spark a different kind of outrage about unethical business practices. Whether or not audiences were persuaded that capture and captivity is, in itself, insupportable, they surely recognized that SeaWorld is shady. But will that lead to the kinds of boycotts that would persuade SeaWorld to change its practices? There was a good amount of controversy when the film was released, so at least it was successful in drawing attention to the issue. At least it sparked conversation, which I imagine was the filmmakers’ realistic agenda.

They were careful. As Chris said, they did a good job avoiding polemic. Although their stance was clearly critical, they dialed back the pathos in favor of factual data, expert testimony, and the voices of those traumatized witnesses. And they were all scarred by the many betrayals: how they were deceived, how their colleagues were blamed for “accidents,” and how they contributed to the pain of the orcas they clearly loved. With the best of intentions, they’d signed up to participate in SeaWorld’s exploitation of incredibly sensitive, intelligent mammals for the purposes of entertainment and profit.

crowds at SeaWorld

Little attention was paid to the usual arguments in favor of organizations like SeaWorld — that without these showcases, people would not feel a connection to animals, that they wouldn’t work for their protection. This is the excuse of most parents who don’t want to deprive their children of such opportunities. I wondered about that omission, but I think the focus on the trainers worked toward that message: Their good intentions and their ignorance led to collusion in cruelty — just like the crowds that line up for SeaWorld every day.

orcas in the wild

In that light, the conclusion of the film makes more sense than I originally thought. The final scenes show several of the trainers going on a whale-watching trip, experiencing orcas in their natural habitat. The joy and wonder on their faces spoke to the healing power of that trip, a marked contrast to the sadness and regret they displayed throughout most of the film. The filmmakers’ hope, I suspect, is that audiences might be persuaded that this approach is the “right” one, that appreciation cannot be separated from respect — and that those who buy in to the SeaWorld product would (or should), like these trainers, suffer with the knowledge of their complicity.

That’s my reading, anyway. Of course, whether that message gets out at all depends on whether people actually see the movie. More to the point, it depends on whether audiences who don’t already agree with its messages see the movie. I didn’t need this to learn that SeaWorld is problematic (or downright evil) — but would those who’d really like to watch that orca show actually watch this movie? Perhaps, if that controversy made them curious enough. I’d like to think so, but I’m not sure.

dolphin hunters

Which brings me back to The Cove. After we finished Blackfish, Chris and I were talking about its potential effectiveness. I brought up The Cove as a cautionary tale: If those trailers turned others off as much as it did me, and I feel passionate about dolphin protection, how could it reach and therefore influence enough audiences to make a difference? Chris suggested that it had already achieved its aims; we both thought the outcry following its release had led to change in the Japanese government’s policy. It turns out not so much. So far, the pressure hasn’t resulted in actual change.

For a lot of reasons, SeaWorld is not Japan; it may well feel more compelled to respond in some way to widespread criticism. But is it really likely to do anything more than damage control? Release some statement (not animals), make minor improvements (not substantive changes), etc? Are enough people likely to decide against that vacation destination that they go out of business? Doubtful.

I really want to end this on a positive note. I’d like to hope that a careful, strategic, and “successful” film like Blackfish can make a difference. I know: Changing just one mind makes a difference. But does it really? Maybe in the long term. Maybe?

albatross corpse with plastic inside
albatross corpse with plastic inside

It might, in the case of Midway.

If everyone who sees that movie (or just the trailer) reconsiders their plastic consumption, picks up some plastic caps at the beach, even votes in favor of some kind of legal protection or prevention, that could maybe save a few birds. Maybe? You tell me:

MIDWAY a Message from the Gyre : a short film by Chris Jordan from Midway on Vimeo.