Now, this is how to target your audience
Reply
Tag Archives: Google
Google’s buzz-kill
Those of you who use gmail no doubt noticed this week’s launch of “Google Buzz,” another social networking project. I clicked in briefly, figured it was just another variation on Facebook, and went back to my emailing.
But it turns out plenty of people reacted much more strongly — and for good reasons. What I didn’t look too closely at was an immense consolidation and public-ization of Google-related activities: “Your Google Reader shared items, Picasa Web public albums, and Google Chat status messages will automatically appear as posts in Buzz.” And I was automatically linked in — “14 people are already following you.” Creeeeepy. 
Google’s ready-made network revealed common email/chat contacts, leading to all kinds of privacy breaches. And in this case, the stakes are far higher than the romantic escapades common to Facebookers. In today’s NYT coverage, Miguel Helft points to the difference:
E-mail, it turns out, can hold many secrets, from the names of personal physicians and illicit lovers to the identities of whistle-blowers and antigovernment activists. And Google, so recently a hero to many people for threatening to leave China after hacking attempts against the Gmail accounts of human rights activists, now finds itself being pilloried as a clumsy violator of privacy.
As Evgeny Morozov wrote in a blog post for Foreign Policy, “If I were working for the Iranian or the Chinese government, I would immediately dispatch my Internet geek squads to check on Google Buzz accounts for political activists and see if they have any connections that were previously unknown to the government.”
The key point here, of course, is that despite the publicity trends online, people still think of email as a private realm — and Google ripped down that curtain, leaving people feeling exposed and vulnerable. And they’re pissed.
Google is known for releasing new products before they are fully ready and then improving them over time. But its decision to do so with Buzz, coupled with its introduction to all 176 million Gmail users by default, appears to have backfired.
“It was a terrible mistake,” said Danny Sullivan, a specialist on Google and editor of SearchEngineLand, an industry blog. “I don’t think people expected that Google would show the world who you are connected with. And if there was a way to opt out, it was really easy to miss.”
It seems that Google was just so darn excited — and expecting its users to be same — about the idea of enabling more seamless access and interaction to think much about the consequences… which is just funny, consider how astutely my undergrads note the risks. You’d think the Google team could keep up with our “intro to digital media” conversations.
The World According to Google
This morning’s New York Times Magazine contains a fascinating look at “Google’s Gatekeepers”. Beginning with the case of Turkey’s insistence on a censored version of YouTube (ThemTube? UsTube? Some-of-YouTube?), law professor Jeffrey Rosen explores the limits of free speech in a web/world dominated by major capitalist corporations as (or more) invested in their own power than in the voices of “the people”:
“Today the Web might seem like a free-speech panacea: it has given anyone with Internet access the potential to reach a global audience. But though technology enthusiasts often celebrate the raucous explosion of Web speech, there is less focus on how the Internet is actually regulated, and by whom. As more and more speech migrates online, to blogs and social-networking sites and the like, the ultimate power to decide who has an opportunity to be heard, and what we may say, lies increasingly with Internet service providers, search engines and other Internet companies…”
In general, the article raises (kindly without pretending to resolve) important questions about the various versions of “free” speech, the limitations of the Internet as “public” sphere, the tensions among open access and accountability, data control and world domination, and (duh duh duh) the Future. Good stuff for a rainy Sunday.
The real meat of the matter is the issue of free speech in the Internet age, what counts as publicly acceptable or exceptional to a World Wide audience. Of course, Google and its subsidiaries have a policy of removing only porn, graphic violence, and hate speech — but in the reality of the virtual world, these already subjective determinations become even fuzzier. As Rosen points out, the international market mandates specific restrictions based on individual countries’ laws, and so Google has often had to filter content for specific contexts. For example, Germany and France have laws against Holocaust denial, so search engines cannot display sites devoted to such denial. To some degree, that seems reasonable and responsible… until you consider that those denials are merely submerged, not subverted, but their silencing. Moreover, as Rosen argues (I like this guy), “one person’s principled political protest is another person’s hate speech”; he illustrates this tension through demands by Joe Lieberman (this guy bugs me) that Google remove videos he judged to be “jihadist,” a concept on which I’m not sure his views are, well, balanced. Ah yes, best to just sweep pesky protesters under the rug.
These examples brings up the old question of whether silencing haters only lets them hate in silence or private — rather than exposing their hatred to the light of day and others’ responses that might challenge or even (optimistically) change those attitudes. I just had this discussion with one of my students: While it’s certainly important to “protect the innocent” from hate speech, does that offer true protection or a false sense of security? What are the dangers, for all sides, of denial? And can we ever really hope to negotiate oppositional viewpoints, let alone overcome them, without, well, engaging them in conversation?
(And how can we learn to ask such questions without feeling–or fearing to be dismissed as–idealistic and naive?!)