Since we talked about moving our bodies last week, it seems only pertinent to bring up this poster that everyone’s been talking about in the blogosphere:
The creators of this poster seem to have struck an interesting balance between pathos and logos. They provide plenty of statistics with the scary goblin-like images to scare us into standing up. Plus, even though there are scary-Halloween images, the people themselves are hardly ever villainized. The objects themselves (chairs, tvs, etc) have shadows that are out to get us, but the people themselves tend to be bright cutouts. The obese cutouts, however, are represented in black much like the evil shadows. So, we’re clearly supposed to favor one over the other–feel aligned toward one of the other. It certainly does grab your attention, for sure.
Honestly, though, I will always favor the ads that offer a solution over the ones simply pointing out the problem. I mean, don’t most of us know we should be more active? Well, may I suggest more GirlTalk? I think that counts.