I Have Mail Too!

. . . But this came in the mailbox. And in the form of a credit card offer.

I get pre-approved for all kinds of cards, so I see all kinds of offers and techniques to try and get me to use their card. I was rather impressed by American Express’s latest maneuver though.

Travel. Note the “plane ticket,” the “passport.” They really went for it with these materials.

American Express “Passport”

Being a so-called youthful and exuberant person, travel is quite the enticing proposition. So, they’ve got my number. Well played American Express, you correctly identified my demographic. If I actually needed a credit card right now, you might have beat out the competition. Fortunately, I don’t. But I still appreciate the effort. And I actually do find this quite a persuasive piece of advertising.