Which word moves you (off the couch and into the gym): “Fat” or “Obese”?

There’s a fascinating conversation happening in Britain right now on the rhetorical aspects of being overweight.  The BBC just published an article that debates the merits of calling patients “fat” or “obese,” with health professionals evaluating which one will help move patients toward a more healthy weight:

The debate appears to hinge on motivation, with some health professionals advocating for the term “fat” with the argument that it will ostensibly shame them into improved weight management.  The flipside, of course, is that the pejorative connotations could reinforce a negative self-image to the extent that is demotivates.

Professor Steve Field, of the Royal College of General Practitioners, makes an insightful remark about the rhetorical consequences of the term obese: “I think the term obese medicalises the state. It makes it a third person issue. I think we need to sometimes be more brutal and honest.”  Field’s comment can be applied more broadly, I think, to the host of conditions that are now in the process of “medicalization,” with “disorder” being attached to a wide-range of conditions that not too long ago were tagged with more colloquial descriptors–and perhaps should remain as such.  The DSM-IV is replete with new classifications like “personality disorder” and “caffeine intoxification disorder.”  This trend toward medicalization is largely a rhetorical process and thus signals the need for understanding it along those lines, I would argue.

Dog Town

Best Friends Animal Society, who runs Dog Town, often refers to these rescued and rehabilitated dogs as “homeless” on their website, which I find a tactful use of syntax. The term “shelter dog” carries an innately negative connotation, because, let’s face it, nobody wants to be in a shelter while “rescue” isn’t entirely appropriate either because the dog still exists in a state of fluxes and hasn’t been found that permanent home yet. The great thing about the word “homeless” in this situation is that it describes the animals’ state of being and reminds you that you could potentially fix that problem. Clever. Very clever.

And, just for fun, Dog Town + Emmylou Harris (why not?):

Counter-Persuasion

So, I like ProfHacker. For realsies, it’s one of the few blogs where I read 75% of the posts (it used to be a lot more before they changed their rss feed to only preview the articles). Part of what I like about that blog is that they deal with what I’m going to call, right here, right now, without knowing if there is actually a term out there: counter-persuasion.

It’s like this: our things (supposedly, at least) are made to engage us, but when these things are too engaging we can suffer from the consequences of being distracted from the things we’re supposed to be accomplishing. When I avoid writing because I’m on facebook, it’s because, well, facebook is just so engaging. Or email. Or tv. Or whatever. So, ProfHacker posts such articles as “6 Ways to Avoid Letting Your Computer Distract You.” This article is specifically reporting on programs which aim to reduce or eliminate the technological things that lure you into using them: email, internet, social networking sites, etc. The distracting devices/services/sites cannot persuade you into interacting with them because of these programs which eliminate the distraction altogether. You know where I’m going with this. That’s right, say it with me now: counter-persuasion.

These programs are made specifically to counter act the persuasive temptations that exist with current technology. If you could see the image in my head when I think about this, it looks something like this:

Freedom software knocks email's block off

Original photo via Bruce Turner, flickr

But, I digress.

More or less, I like the cyclical idea here that the software itself is persuasive because it’s reducing the temptations and persuasiveness of other softwares; that the use of counter-persuasion is persuasive itself. It’s a bit convoluted, I grant you, but cool nonetheless.

Synthetic Identity

If your friend, co-worker, family member conveniently leaves their facebook open, resist the temptation to mess with said friend, co-worker, or family member by posting odd/offensive/misrepresenting posts or blocking them out of their account. According to Time, a mother was fined for getting into her son’s account and then blocking him out of it. Of course, as with most things, there seems to be more to their relationship than just this instance as the mother “is also no longer allowed to see her son, who has lived with his grandmother for the past five years.”

By this point, you probably understand that I find facebook utterly fascinating. In this instance, she was charged with harassment, but why not fraud? Or defamation of character?

Just to get this part out of the way, I do not believe that having this woman convicted will mean that parents everywhere will have no supervision over their child’s internet activities. This particular case seemed to have a particularly high level of what was determined to be harassment. The actions appeared to be severe and, therefore, the punishment matched. Forbidding a child to use or post certain things in his or her facebook would not be the same thing.

But on to my thought. Wouldn’t inhabiting someone’s profile and misrepresenting them be fraud more than harassment, because your profile is like a synthetic being? There is this thing out there that stands in for you–it tells everyone who you are and connects you to the people you know, but in Invasion of the Body Snatchers style, it can be jacked and then suddenly, it does not represent you. It does not communicate what you want it to and you have no control over that. Perhaps the charge should be identity theft?

Of course, yes, in this case, it was harassment, but I certainly see the case for identity theft, but, perhaps, this is just semantics?

Proving You’re Human

Are you human? from GDFB.tv on Vimeo.

Captcha is a necessary evil. It takes up time and makes users go through more steps than they’d necessarily want to in order to do whatever it is that they want to do: post a comment, sign up for a service, etc. Without it, though, one’s site can fill up with all kinds of spammers. What makes this project so interesting is the application of proving one’s humanness in the physical world. What does that communication of something purely technological into a physical presence convey to passers-by? Do they get it? How do you prove that you’re human in this situation? There is no input field. I would love to see someone interact with this. Maybe they could break it apart to form a real word or copy the captcha below it. Well, something more interesting and creative than that would be better, but I think the captchas are just begging to be played with.

via F.A.T.

WB rips anti-piracy tech

Since we talk about remix culture so much on this blog, I felt the need to point out Gizmodo’s article, “IRONY: Warner Bros. Sued for Pirating Anti-Pirating Technology.” Really.

I think this is the stuff that would make Brett Gaylor, the director of RiP: A Remix Manifesto, giddy in its hilarity. I think we all can appreciate the irony, though.

Science’s Rhetorical Bottleneck

Global climate change, childhood vaccinations, evolution, heliocentrism: in most areas of scientific inquiry, you will find its detractors. Thanks to the echo chambers afforded by the likes of cable news (always hungry to frame all issues as right/left controversies) and the web (where anyone with the bandwidth can stand on the shoulders of giants, if only to throw rocks at their heads), these detractors are getting  larger platforms from which to mount their offensives. The problem with science is that it relies too heavily on the scientific method, on empirical data, on the cool, unblinking logic of the microscope and slide rule… and too little on the rhetorical arts. Such is the argument forwarded by Erin Biba in her column in this month’s WIRED, “Why Science Needs to Step Up Its PR Game.” A snippet:

“Scientists hate the word spin. They get bent out of shape by the concept that they should frame their message,” says Jennifer Ouellette, director of the Science and Entertainment Exchange, a National Academy of Sciences program that helps connect the entertainment industry with technical consultants. “They feel that the facts should speak for themselves. They’re not wrong; they’re just not realistic.”

To spin or not to spin… while the white-coats are trying to figure that one out, I should add that some scientists tend to think that denial is a potentially insurmountable force, perhaps even hardwired in our brains. See: “Living in Denial: Why Sensible People Reject the Truth.”  *sigh!* With such scientific evidence mounting against the powers of persuasion, why even bother?

Justin Who?

Admittedly, until a few months ago, I had no idea who Justin Bieber was and because I don’t watch the Disney Channel or listen to much Top 40 radio, I had to look him up on youtube and listen to a song in order to research for this very post. I had never heard anything before this, so my annoyance with the kid is miniscule, but that doesn’t stop me from showing you this Firefox plugin that blocks any mention of the tiny-tot singer.

Below is the video which displays the application in action, but the song that plays probably is not suitable for work. I’m embedding it because I want you to see it in action and not just to make fun of the kid. Just keep that in mind.

Justin Bieber Shaving from Greg Leuch on Vimeo.

Isn’t this fascinating!? That someone would spend the time, money, etc., just to eliminate an annoyance from their web experience? I can see how it may diminish that particular aggravation for a user, but at the same time, it reminds me of an ostrich sticking its head in the sand. While the focus of this tool is to block one seemingly insignificant pop culture reference, what if one were to use the tool to block any mentions of, say, the Gulf Coast oil spill. Would that be merely believing in the “ignorance is bliss” mantra? It’s a thought.

Another: in a world where information is so easily accessible, how do we stop a stream of unwanted information–stuff that we consider purely a nuisance? Like this? With plugins, applications, and utilities? Is this just us adapting to the changes that this information age has inflicted?

Hey, I haven’t had much contact with the Bieber, so I don’t have much use for this tool, but if I could get rid of any mention of Farmville, I just might.

via CNET

Parody as Rhetorical Analysis

Right now there are a gaggle of imaginative and intelligent students at Ohio State working on Critical Rhetoric Videos, an assignment that takes Raymie McKerrow’s concept of “Critical Rhetoric,” but uses digital video instead of print to perform the critique.

(go to www.elementsof276.blogspot.com to learn more about this assignment)

In attempting to better identify which rhetorical appeals will work best for their target demographic (mostly those between the ages of 19 and 26), we consistently come back to humor.  This has me contemplating the potential value of a “precursor project”–more specifically, a parodic precursor–that would focus on the strategic use of humor before moving on to a project like the Critical Rhetoric Video.

So I thought I would share with you some great examples of parody, a term the Greeks used to describe works that imitated the epics in humorous fashion, poking fun at the style of master narratives.  (Just consider the etymology: para (along side of) + ode (as in “lyrical ballad”).)

These examples are astounding for their efficiency in revealing the rhetorical structures of the genre they’re poking fun at, while engaging the audience with their own set of smooth rhetorical maneuvers:

(thanks to Alex Speck, who tipped me off to this bit-o-genius)

(thanks to Kendyl Meadows for this one)

(thanks to Kate Comer for finding this hilarity)