Garr Reynolds over at Presentation Zen has a good breakdown of the visual elements of IKEA. I highly recommend that you read his post “Learning slide design from an IKEA billboard.” He provides an excellent analysis of what makes the posters persuasive and engaging. It really is a top notch post.
I, on the other hand, am totally thrilled by a person’s willingness to deconstruct a visual representation present within their own environment. I mean, once that deconstruction and analysis takes place, won’t that person be one step closer to understanding the way their particular environment manipulates them? And in understanding that manipulation, we’re a step closer in understanding the communication that is prevailing within that environment.